Privacy Policy

Information you provide directly:

• Name, email address, and phone number when you place an order or sign up for our email list
• Billing and shipping address for order fulfillment
• Payment information — processed securely through Stripe; we never store your full card number
• Messages you send us through our contact form or wellness guide chat

Information collected automatically:

• Browser type, operating system, and device information
• IP address and approximate geographic location
• Pages visited, time spent on site, and links clicked
• Referring website or search query that brought you to our site

We use the information we collect to:

• Process and fulfill your orders, including sending order confirmations and shipping notifications
• Manage your subscription and billing
• Respond to your questions and customer service requests
• Send promotional emails and product updates (you may opt out at any time)
• Improve our website, products, and customer experience
• Detect and prevent fraud and unauthorized transactions
• Comply with applicable laws and regulations

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information with trusted service providers who assist us in operating our business, including:

• Stripe — payment processing
• Shipping carriers (UPS, USPS, FedEx) — order delivery
• Email service providers — transactional and marketing emails
• Analytics providers — understanding how visitors use our site

These providers are contractually obligated to keep your information confidential and use it only for the services they provide to us.

We may also disclose your information if required by law, court order, or government authority, or to protect the rights, property, or safety of Rooted Alkaline, our customers, or others.

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyze site traffic. Cookies are small text files stored on your device.

You may disable cookies through your browser settings. Note that disabling cookies may affect certain features of our website, such as maintaining items in your cart.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your account, processing ongoing subscriptions, and complying with legal obligations. Order records are retained for a minimum of seven years for tax and accounting purposes.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request that we correct inaccurate or incomplete information
• Deletion: Request that we delete your personal information, subject to certain exceptions
• Opt-out: Unsubscribe from marketing emails at any time using the unsubscribe link in any email we send
• Data portability: Request a copy of your data in a machine-readable format

To exercise any of these rights, contact us at [email protected].

Our website and products are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

We take the security of your personal information seriously. We use industry-standard encryption (SSL/TLS) to protect data transmitted to and from our website. Payment information is processed by Stripe, which is PCI-DSS compliant. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a prominent notice on our website. Your continued use of our site after changes are posted constitutes your acceptance of the updated policy.

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: